Zime Media, a leading marketing agency specializing in influencer marketing, helps brands and record labels amplify their presence on social media and drive virality through brand-tailored strategies. Thanks to Zime Media’s fast turnaround processes and a curated hand-picked pool of influencers, the agency meets unique needs of their clients with bespoke resonating ad campaigns. 

Challenge 

“Paying manually like we used to was just not working anymore when we scaled up,” Zime Media CEO Simon explains. Keeping track of expenses, investing hours of his and his team’s time into managing receipts, payment requests, tax and all things financial was getting more and more difficult. 

Simon was introduced to EasyStaff Payroll by a colleague from the music industry. To him, the deciding benefit was that the service could pay Russian influencers in crypto. Ultimately, Zime Media saw EasyStaff Payroll as a go-to payment method to all their influencers globally in whatever way they preferred. This meant they could finally onboard creators from countries that were previously out of reach due to payment restrictions — opening up a significantly larger talent pool.

Outcome 

The effect of delegating payment processes to a single platform was immediate. Simon shares, “In Sweden it is not the easiest to pay companies or individuals in crypto; it is also very hard to manage those payments. The fact that our costs also decreased with tax management and accounting was a serious advantage.” With EasyStaff Payroll, Simon and his team also benefit from fast payments, streamlined accounting, and comprehensive monthly reporting, allowing us to focus on what Zime Media does best – marketing. Valuable work time saved on manual processing is now invested into our core activities.

Future 

Zime Media is set on continuous scaling and growth, and its partnership with EasyStaff Payroll opens doors to endless possibilities while streamlining financial efficiency. With hours and money saved, the team is aiming at achieving higher performance, taking on more projects and growing their network of influencers. “It’s convenient for what we are doing daily”, Simon concludes.