It should be noted that the way staff is managed is also undergoing a change. Companies today tend to actively engage in talent-hunt and humanize HR practices that are based on the ‘company is family' paradigm. In such system it is believed that an efficient worker is a healthy and content worker. It may not sound too much of a trend, right? What kind of company would not want to keep its employees healthy and content? In actuality, it is Generation Z, now entering the labor market, that gave this trend a strong push. Gen Z-ers are particularly demanding when it comes to labor conditions at workplaces.
Along with innovation in the business environment, organization models are also experiencing alteration. Hybrid and flexible companies grow popular, especially cross-functional teams structured heterarchically. There every team is a group of professionals with expertise in different fields that work together towards the shared goal. Therefore, in today’s business setting the accent is on teams, not separate individuals.
Indeed, this is reflected in the latest research by Deloitte — Deloitte 2023 Global Human Capital Trends where survey results of 10,000 people management professionals are collected and discussed.
Olesea Azevendo, Chief People Officer at AdventHealth, shares: "We gave our teams permission to try new things, fail fast, learn from it, and move on. We have a number of new ventures and strategies as a result.
Not only the attitude towards workers and team organization changes, but also the concept of a physical work space. Before an office was the center and the core of a business; today a physical work location is a place to unite and network. Offices used to be valued as a single access point to protected corporate data. However, thanks to digitalization, any employee can gain access through a protected channel from anywhere in the world. For Generation Z people, who were born into a digital world, an adaptive multi-layer office is a new normal and a must-have.
An HR specialist today is also seeing changes in what their role is in a company. HR-managers don’t exclusively run the personnel. Their tasks today encompass achieving business goals and solving actual business tasks. In particular, a marketing function is added on top of people management. HR departments now aim at offering a valuable offer and ‘selling' their company to a prospective employee even before they agree.